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Own Part of Seed


About The Raise

Crowdfunding is where a large number of people pool their money together to back a business they believe in, via an online platform.

We have some of the most loyal customers in the world, who have helped us launch and prosper. We have big plans to grow and need investment to reach our goals. Crowdfunding is our way of giving you a chance to take a further part in our success. This is a unique opportunity that we believe is a world first for a golf company and we want you to a part of it.

This is newly developed service which enables businesses to attract investment from professionals and venture capital firms, as well as from everyday investors. Based here in Ireland, TheStartUp Crowd is part of TheStartUp.com group so you can invest with confidence.

Learn more about TheStartUp here.

You’ll become a shareholder in Seed and a part-owner of the company. Seed is also offering investors a range of exclusive rewards alongside the equity they receive for their investment.

The first step is to register your interest now, we’ll let you know as soon as our private StartUp Crowd process is ready to go live. You will have early access to invest before we share this opportunity with the rest of the world. You will officially be a Seed shareholder once the round has closed and the cooling-off period (normally 7 days) is over.

We’re going live for pre-registration on 25 March 2021. 

Early access will be given to those who pre-registered using this page. If you have pre-registered with us, you'll receive an email outlining the next steps. As the number of shares is limited, they will be available on a first-come, first-served basis via The StartUp Crowd. You will need to act quickly to secure your investment.

We will then open up for investment from all other interested parties publicly at a later time.

Investing in a startup business like Seed carries significant risks, including illiquidity, lack of dividends, loss or dilution of your investment/shares. We'll be working hard to make sure that doesn't happen, but you need to aware that it could happen, despite the teams best efforts. You can read more about these risks on the TheStartUp Crowd website.

You can own a piece of Seed for as little as EUR 1,000, with the maximum investment capped at EUR 50K.

There is no fee for becoming a member of The StartUp Crowds investor community.

When making an investment, a fee of 1.5% of the amount invested is applied to each individual investment. The investment fee, including the exact amount being applied to your investment, is outlined in the investment process before your investment is pledged. This fee, which is subject to a minimum of €0.50 and is capped at a maximum of €250.00, is collected when the payment for your investment is processed by TheStartUp Crowd.

You'll be investing with private and established professional investors.

If you invest in a business via TheStartUp Crowd you will become a shareholder in that company. In most cases your shares will be held on for you by Seed Golf Nominees Limited. The amount you invest, and the equity issued/number of shares bought will affect your percentage of ownership in the business. Once your investment has been processed and payment collected you will be sent your share documentation.

Investing in startup and early stage businesses is high risk. The majority of startups fail or do not deliver shareholders a return on their investment. Liquidity, or the ability to cash in your investment, is limited as it often relies on the company being sold. Such investments in start up and early stage companies are long-term investments. Dividend payments are rare and the likelihood of an investor's percentage shareholding being diluted by future fundraising is high. Learn more about investing on TheStartUp.com here.

Return may come via a liquidity event such as a trade sale, secondary market transaction or an IPO.

We're confident that entrepreneurs listed on TheStartUp Crowd have the best intentions and will treat investors fairly and without prejudice. However, in the unlikely event things don't go to plan it is important that you're protected.

Company Law already gives minority shareholders class rights and protects them against unfair prejudice from unscrupulous behaviour. You may also get full voting and pre-emption rights depending on the investment you make, which will give you even greater protection. That's why we have verified key statements made on our pitch to ensure that its fair, clear and not misleading before putting it live. Your research and judgement is still vital but it's reassuring to know we're checking things too.

Getting started & identity check

To invest via TheStartUp Crowd you must be over 18 years old and legally entitled to invest. Please don’t register with us if you are under the age of 18.

We accept investments from anywhere in the world unless there’s an exceptional legal reason for us not to. Specific restrictions apply to investments made by residents of certain countries (because of securities laws in those countries). Do check and consider the relevant rules and regulations in your country before investing.

Specific regulations (set by the SEC in the US) apply to investments by US residents. 

If you’re resident in the US, have accredited investor status (within the definition set forth in Rule 501 (a) of Regulation D under the Securities Act) and keen to become a Seed investor, please reach out to us at rich@thestartup.com for more information.

The Startup is a regulated business, and regulated businesses must be certain to ensure that they know the source of the funds they receive. It’s also The StartUp Crowds job to ensure that shares in Seed are registered to the right owners. Identity checks exist to address both of these challenges - they’re essential to make sure this process goes smoothly. 

If you are based outside of Europe: this question gives you some information about ID.

We’ll ask you to share a copy of your current signed passport (all four corners must be showing) OR your national identity card bearing a photograph (electronic copy only and both sides required).

In addition, we’ll need to see a PDF download or screenshot of your recent online bank statement, which includes your full name, address and the date. These documents will be handled by a third-party payment provider.

The StartUp Crowd's general AML FAQs are available to all investors upon request.

We will require a copy of two documents, one to confirm your identity and one to confirm your address.

Most investors have access to an online bank account. As evidence of your address, we accept a PDF download or screenshot of a recent (i.e. within the last three months) online bank statement, which includes your full name, address and the date. This should be sent along with your valid ID documentation.

In most cases our Anti-Money Laundering (AML) check will be completed in the background using electoral data. Please keep an eye on your emails throughout the completion period. If you do not receive a request for documentation then there is no need to contact TheStartUp Crowd for an update on the status of your investment.

Your proof of address document must include the following information:

- Your full given name

- Your full residential address

It must also be dated within the last 3 months.

Here are some examples of the documents that we are unable to accept as part of our checks:

- Credit card statements
- Insurance documents
- Provisional driving licences
- Mobile phone bills
- Library cards

This is not possible via TheStartUp Crowd. An investment must be made in your own name, with your own personal details (name, address and date of birth). The card used to make payment for your investment should also be in your own name. 

After you've pledged

Your documentation will be reviewed in a timely manner and you will be emailed to confirm if this Anti-Money Laundering (AML) check has been completed. In some cases we may email you with a request for further documentation before we can proceed with your investment.

Once our AML check has been passed and the Seed funding round has closed, the cooling-off email will be sent to investors, which will provide further details on the expected date for payment collection.

We will provide you with 24 hours notice before any funds are debited from your card.

During this cooling off period, which is generally no shorter than seven days, you’ll have the opportunity to review your investment before it becomes final. Once this cooling off period has expired, we’ll send you an email confirming when your payment, which includes your investment and TheStartUp Crowds investment fee, will be collected.

Once the pitch reaches its target and closes to further funding, our completions process starts. At that point, all investors will receive a copy of the Articles of Association via email and will be informed of the cooling off period. Once the cooling off period, which is generally no less than seven days has expired, the payment collections process starts and then electronic share certificates are issued.

Seed: The world's first modern golf brand

Launched in Summer 2017, Seed is a digital native golf brand offering all golfers a modern way to buy tour-grade, high performance golf equipment for a lower price.

Breaking the traditional mould of golf brands and their product distribution, Seed is pioneering an online D2C subscription-based business model, offering golfers of all shapes, sizes and abilities the chance to play with tour-grade equipment at affordable prices.

This is your chance to join us

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Capital at Risk

It’s important you are aware that investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio.